For the Month of April, we are having a Nationwide contest that we calling our "22-Day Becoming Better Challenge". This will be an opportunity for technicians across the country to compete against each other focused on who can have the biggest month over month improvement. We want all to focus on Becoming Better, so the contest is focused on crowning the "Champion" of which technician has the greatest percentage of increase of revenue and Opportunity Job average from April compared to March. Not only are they competing against each other, but they are also trying to one up themselves from the previous month. The winner will get a $500 Home Depot Gift Card and a Championship Belt.

We want the Best Reps in on the action as well. The focus for the Best Reps during the 22-day Challenge is they will be focused on increasing the number of opportunities. The location/Best Rep that can have the biggest month over month increase in opportunities will also be crowned the champion. They will win a $500 Amazon Gift Card and the office team will get a catered lunch from the corporate team.

There is a slight catch to this. We all know that we don't get better just by trying harder. We must also train to Become Better. So, all 22 working days in the month of April, the Best Techs will be required to complete the 22 Day Challenge Game of the Day inside 1Huddle. Each morning, they will need to complete the specified Game for that day. This will need to continue every day for the month to help them grow and Become Better. The Best Reps will also have to do the same but the content will be specific to their role.

To play, we need you to register your team by completing this short form: https://elevate.clickup.com/forms/2314961/f/26mph-150197/2GM0RKXAQNCQQQ0AB8

For all the details you can also visit the page in the Digital Ops Manual:  22 Day Becoming Better ChallengePage

Who can be the 22-Day Challenge Champion?? Let's GO!

When it comes to running a high-performing location, consistency matters. Consistency in service, pricing, product availability, and support. That’s exactly why we’ve partnered with Reece as a key supplier across our system.

This isn’t just about where you buy parts. It’s about building a stronger, more reliable operation from the ground up.

Where Reece Operates and Why It Matters

Reece does not operate nationwide. Instead, they have a strong and growing presence across key markets, including:

• Arizona
• California
• Georgia
• Nevada
• New Mexico
• North Carolina
• Oklahoma
• South Carolina
• Texas

This regional strength is important. In the markets where they operate, Reece brings a well-established branch network, deep inventory, and contractor-focused support that aligns well with how our locations run.

For 11 locations within these regions, this partnership creates a meaningful advantage.

Why Reece Matters to Our System

Where Reece is present, they provide a level of consistency and support that helps our locations perform at a higher level.

Here’s what that looks like in practice:

1. Product Availability You Can Count On
   Access to the parts and equipment you need, when you need them. Less downtime, fewer delays, and more completed jobs.
2. More Predictable Cost Structure
   Working within a system partnership helps create more consistency across locations, allowing you to plan and price work with greater confidence.
3. Strong Local Relationships
   Reece branches are built to support contractors. When you walk in, you’re not just another transaction, you’re part of a broader partnership. That means better service, faster problem-solving, and a team that understands your business.
4. Support Beyond the Counter
   From product knowledge to sourcing hard-to-find items, Reece plays a role in helping your team stay efficient and informed in the field.

A System-Level Advantage

Partnerships like this are designed to create leverage across the entire franchise system, not just individual locations. Even though Reece shares a physical location with about 42% of our system, this partnership can help with securing tools and materials at a discounted rate for future locations that have yet to open through packout programs that are aligned with key manufacturing partners.

When we align around strong suppliers, we create:

• More consistency in how work is performed
• Better alignment between field teams and office teams
• Stronger positioning with national and regional customers
• A more professional and scalable operation overall

This is how we move from being a collection of locations to a coordinated system. Nobody is saying you have to drop your current supplier, but when we enter into partnerships as a system, individual relationships with suppliers don’t compare in value.

Our Regional Supplier Strategy

Our partnership with Reece is a key piece of a larger strategy.

We are actively building a regional supplier approach to support the full footprint of our franchise system.

Why?

Because no single supplier is the best fit for every market.

Our approach is intentional:

• Identify strong, contractor-focused suppliers in each region
• Build partnerships that deliver real value at the local level
• Ensure our locations have access to reliable inventory, competitive pricing, and quality support
• Maintain system-wide standards while allowing for regional strength

You can expect to see additional partnerships rolled out in other regions over time. As that happens, some locations may be asked to adopt supplier relationships that better serve their market and the system as a whole - where it makes sense to.

What This Means for You

This isn’t about change for the sake of change. It’s about building a stronger, more resilient business.

Locations that lean into these partnerships tend to:

• Operate more efficiently
• Deliver a better customer experience
• Position themselves for more consistent work, especially with larger customers
• Reduce friction in both the field and the office

Final Thought

Strong businesses are built on strong relationships. Our partnership with Reece, combined with our broader regional supplier strategy, is about creating a more aligned, more capable, and more scalable system. The opportunity is there. The locations that take full advantage of it will be the ones that separate themselves.

Every 1-800-Plumber +Air location is unique with unique accounting needs. This could be separating expenses, additional vans, or other items you would like to see broken out in a different way. Because of this, the uniform Chart of Accounts imported during onboarding may not fit every need that arises in your company. When this happens, a new account may be the solution.

New accounts can be created, but they must be in the form of a subaccount. All of accounts in the uniform Chart of Accounts are “Parent” accounts. A “Subaccount” is an account nested under a parent account. The total of the subaccounts becomes the balance of the parent account. In the below example from the Chart of Accounts, “Vans and Trucks” is the parent account, and “Van 1” and “Van 2” are the subaccounts.

You can create as many subaccounts as necessary to meet the needs of your company. You can create a subaccount for Balance Sheet accounts (assets, liabilities, and owners equity), or P&L accounts (income and expenses). The subaccount numbers should follow the number structure of the parent account. In the above, The parent account above is number 10020, and the subaccount numbers are 10021 and 10022.

To create a new subaccount in QBO, Go to Settings (gear icon) > Chart of Accounts. Then select “New account”

How Strategic Objectives and Planning Drive Success in the Trades

When leads start to slow down, many owners immediately pivot to paid marketing like Angi or eLocal. While these have their place, the most sustainable growth often lies in a category we tend to overlook: Account Work.

The ideal marketing mix targets 35% Accounts. This isn't just a number—it’s a strategy to generate consistent, high-volume work without the constant cost of lead acquisition.

The Ideal Marketing Mix

Your target strategy should be:

• 50% Local Paid Marketing
• 15% Repeat & Referral
• 35% Accounts

What Exactly is Account Work?

Account work isn't a one-size-fits-all category. It’s built on repeat business from three primary sectors:

• Property Management: Apartment complexes, HOAs, and light commercial properties.
• Facilities Maintenance: Hospitals, universities, airports, and national retail chains.
• Home Warranty Providers: Companies that dispatch service work for covered homeowner repairs.

When you build trust with these managers, you aren't just getting a one-time job; you're becoming their go-to partner for an entire portfolio of properties.

Success from the Field

The numbers prove that simply being "ready to deliver" pays off.

• Woodbridge, VA: Opened earlier this year and generated over $37,000 in February alone through HomeServe.
• Fairfield County, CT: Generated more than $95,000 in revenue with HomeServe last year.

The Home Warranty Playbook

Home warranty work requires a specific approach. While providers often cap what they pay for a repair (the "NTE" or Not-To-Exceed amount), it creates an opening for our technicians to shine. By presenting Best, Better, and Good options—and offering financing—we help homeowners manage necessary upgrades (like drip pans or shutoff valves) that aren't covered by the warranty. You aren't just a contractor; you’re a partner solving their problem.

Action Plan: Where to Start

You don't have to reinvent the wheel. The easiest opportunities are already waiting for you:

1. Check ClickUp: Navigate to Marketing → National Customers. This contains a list of accounts we already work with and specific instructions on how to register.
2. Target Growth Accounts: These are customers already being serviced by other locations in our system that are ready to expand.
3. Get Local: Visit nearby commercial properties. A simple conversation asking who they use for facility management can lead to a vendor portal registration that pays off for years.

Reputation & Documentation

In this world, your reputation is your marketing. Accounts care about speed, following their specific processes, and clear documentation.

• NTE Transparency: If you need to exceed a cap, your estimate must be clear, accurate, and backed by photos.
• Keep Paperwork Fresh: Ensure your W9 and COI (Certificate of Insurance) are always up to date. Many accounts will stop dispatching work the moment a document expires without even notifying you.